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Google HCU Recovery - Is Your Site Ready For HCU Recovery?

No matter whether HCU or one of the latest fundamental updates has affected your, content repair is essential to the success. Do a content audit and review your GSC or GA4 stats before beginning the process of creating new content.

Acknowledging how Google updates are altering SEO strategy can be eye-opening. Recognize how mobile usability security, unique views and safety each contribute to value-based SEO rankings.

What is Google HCU?
Google HCU updates aim to modify their algorithm of ranking to focus on content that is of real value for users due to an increase in the amount of sites with keyword-stuffed marketing copy that does not actually offer anything of use for users. This approach aims to tackle websites that focus solely on their thin content, but without any real value or significance to searchers.

Google's HCU update of August 2022 altered how its algorithm assessed the quality of websites, moving away from page-by -page assessments to a domain-wide analysis. The result was that sites deemed unhelpful could experience ranking drops across their entire domain rather than just specific pages.

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HCU Update also placed additional emphasis on websites' accessibility on mobile devices, focusing on ones specifically made to work effectively on smartphones and other mobile devices. In addition, it increased the number of websites that offer safe browsing which is a sign that the internet is gaining importance as a platform for study, commerce and other activities which heavily rely on the security of personal information for the users.

Google's September 2023 HCU upgrade extended the idea in incorporating Experience in their definition of E-E-A-T. As a result, it became more difficult for businesses to boost their positions simply by updating old blog articles; though this approach might have worked before the HCU update, it is no longer considered valid strategy.

How to identify the possibility of being hit by HCU?
Google's core updates throughout 2023 and September's Helpful Content Update caused considerable harm for many websites. Even after a few months, some sites that were hit hard remain to fully recover from HCU.

Glenn Gabe found that only 22% of the websites he is tracking had seen an increase in the amount of 20% or higher since HCU. While this could be positive, it also shows that recovery isn't going to be easy for people who have been affected.

If your website was affected by HCU, the first next step is identifying any contributing causes and then conducting an audit of your content to determine them.

Once you've created informative and in-depth blog posts, proceed to more sophisticated techniques like disavowing spammy backlinks, removing affiliate links, adding social evidence (customer testimonials or team photos), improving user experience and more.

If you find that your SEO efforts are failing to produce results, it may be worth seeking outside assistance. Be sure to seek an experienced expert with a experience that is backed up by evidence and data to avoid wasting your money on strategies which won't work with your website A professional helps you stay clear of common pitfalls which waste both time and money.

How to recover from HCU?
Since Google's September 2023 HCU update, a number of websites have experienced dramatic decreases in traffic as well as rankings, yet some show promising indications of recovery.

In the beginning, in order to begin recuperating from HCU, an extensive assessment of the content on your site should be carried out. This process entails reviewing every page on your site in order to find areas that might have been negatively impacted by the HCU update and offer suggestions for how best to address any deficiencies found therein.

Fixing duplicate content, eliminating low-quality backlinks, optimizing titles and meta descriptions as well as ensuring mobile-friendly websites have the correct coding to be in place are just a few of the various tasks necessary to keep a website functioning smoothly.

Make sure your website provides high-quality and unique content if you want Google to accurately assess its legitimacy and credibility. It will also help users who return frequently.

Be aware that recovery from HCU could take multiple months or even weeks; so it's crucial to put an an extensive plan in place to enhance your website.

Locating a skilled SEO consultant who can implement these strategies can also prove extremely beneficial. Look for someone with proven outcomes, backed by evidence and track record. Lastly, try out different strategies until you find the best one that is suited to your specific website and industry.

Recovering from HCU
After much effort and delay, some websites are finally starting to rebound from Google's September 2023 HCU update. It is crucial to keep in mind that SEO is a constant game which requires dedication to providing high-quality content that prioritizes user experience.

Additionally, Google no longer considers the HCU as a signal for all sites; however, pages are now being evaluated individually in order to determine whether they are providing useful information or not. Thus, even if you website has been affected by the HCU techniques for recovery, such as content marketing are effective ways to recover.

In essence, regaining the site from Google HCU means making sure that your site's content conforms to E-E-A-T framework guidelines. Your website will be able to ensure that it offers something of value to users while simultaneously strengthening relations between you and your target audience.

Recovering from HCU requires patience and persistence in your content creation efforts. Google continues to refine the algorithms they use, which could delay the time it takes for websites to be able to fully recover. One way to ensure that this occurs swiftly is to produce quality content that is in line with their guidelines while remaining flexible enough for future updates This way, your website stays relevant to the public and remains in line with the Google algorithm.